The multi-actor approach aims to guide the process of change management towards more animal welfare within groups, at national and European levels, by stimulating an environment of exchange among farmers, business actors, researchers and advisers. National Practitioner Groups-NPG will be set up. Supporting methodology to train facilitators will be developed and implemented to guide the group to change management and evaluation methods. This will ensure the stakeholders engagement to co-create, test, validate the project outputs and disseminate them ensuring sustainable welfare improvements. Crosswise participatory focus groups and national practitioner groups will be involved from the beginning of the project in each participating country as representative of European diversity.